LinkedIn Tips: Using Search For Prospecting

LinkedIn has more than 700 million members, forming the world’s largest professional network. That is a vast pool of potential leads and shouldn’t be overlooked.

In order to use LinkedIn correctly, it’s important to keep in mind that the more connections you have on the first level, the larger your network will be on second and third levels. 

One of the most powerful features of the LinkedIn platform is its search capability which, once you master it, will make your outreach programs and LinkedIn lead generation efforts much more efficient.

Using LinkedIn filters, Boolean expressions, and Dux-Soup’s Regex options to identify the best prospects for your business is an effective way of generating the right prospects from your LinkedIn list.

Using filters

First, use the Search bar on your LinkedIn profile homepage to look for potential candidates. Type in the title of the person you’d like to target, or the industry in which they work.

This is when you can start testing LinkedIn to see if it is right for you. It will surprise you how many people you’ll be able to target in nearly every industry, from larger ones like construction and health care to more niche topics like cooking. 

Afterwards, you will want to apply a filter to the results, for example, clicking “People”. You can choose another option, but when you’re looking for individual prospects, “People” is best.

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