How to get more freelance copy writing clients

How to get more freelance copywriting clients (even if your tech isn’t that great)

Over the years, I’ve learned how to find more freelance clients for my copywriting business. It’s not easy, but by using a few strategies, it’s definitely possible to grow your freelance business.

Here are five ways you can get more freelance clients:

Share your work

Share your work. If someone asks for a recommendation or someone wants to know who did something cool, do you have an answer? If not, consider sharing what you do. This means sharing example work through your website, social media pages, blog posts, and anywhere else where you have an audience.

Share your story

You should also share your story. For example, tell potential clients about how you got into copywriting or how you started your business. People are naturally curious by nature and people love to learn stories of someone who has walked in the same shoes they’ve walked in.

Get signed up to freelance and social media sites

Make sure you include a link to your website and portfolio in your profiles on social media and job sites. All these sites and social media accounts will help you to get work and find new clients.

You can also find your own clients. Try freelancing websites such as Upwork, Fiverr and PeoplePerHour. When using these platforms to find clients, be prepared to promote yourself in order to attract business.

The advantage of freelance websites is that they allow you to advertise yourself for a relatively low cost. This can be a great way to get the ball rolling when starting out in the copywriting business.

There are also freelancers on social media platforms such as Twitter, Facebook and Instagram. Find a freelancing site that connects you with other copywriters in your area then follow or connect with them on social media. You can then offer a mutually beneficial arrangement for both parties.

Use networking events

Networking events are great for developing relationships with both new and established clients. It’s an environment where you can connect with new prospects and get to know them better. When done right, networking can be an easy way to generate leads.

On the day of the event, be sure to arrive at least one hour before the event, but not more than two hours beforehand. You’ll want to arrive at a time that gives you enough time to network effectively and also chat with the event organiser.

If you arrive too early, you could come off as too eager and rushed. Arriving too late means you might miss the opportunity altogether, so plan ahead and arrive at a time that allows you to network before and during the event. Be sure to talk with each person in attendance and find points of commonality and interest.

Guest blogging

Do you know how to get more freelance copywriting clients via guest blogging?

The best way to make the most out of your blog is to get other people to read it. If you’re starting a blog, you’re probably aware that there are many ways to get people to check out your stuff including social media, paid advertising, and paid guest posting or blogging.

While paid guest posting is typically frowned upon, it’s actually a great way to get your business noticed if you do it right. It also gives you more credibility when you have actual work on sites other than your own.

The trick is this: don’t just write on any blog. Find blogs in your niche that are already on the rise but are still struggling with content. This is because more popular blogs will have tons of people submitting content, meaning yours will get lost in the mix.

If you are serious about freelancing, building your own business, or running a blog then there are many ways to get ahead of your competition. Instead of trying to do everything at once, focus on one area at a time and crush it before you try another. This way you will get the most value out of the time you spend on each strategy.

The One Question That Will Boost Your Sales

The biggest issue with SMEs right now is their Web presence.

Remember about five years ago, when people were going crazy with blogging and websites, talking about how they were the ‘shop front’ or public face of the company, and that they had to be full of great stuff that helped consumers and ‘built’ your brand?

What happened?

People got lazy. A million people (and more) started a business blog. Then that same group of people stopped blogging after a couple of months because they couldn’t see it going anywhere. Millions more started Facebook accounts and Twitter feeds and everything else, all to try and keep that ‘shop front’ up and running, and to build that brand.

They stopped too. Or they started to fill those feeds with updates on going shopping or pictures of funny cats.

Can I help you?

What’s the first question we ask a potential customer if they walk into our selling space, whether it’s an office or a store?

It’s: can I help you?

It’s the first question that makes sense to both the business and the customer, because what else is a business there to do but help? It’s why we exist. At the very basic level, if we can’t help with a solution to a problem, people are not going to be interested in us. That problem could be how to organise a home, how to choose the best bouquet for someone special, or even how to ensure that someone eats well that evening without having to cook.

But so many SMEs are not helping their prospects. They get traffic to their websites all the time, but people show up, look through that legendary shop window, and don’t see any ‘help’. All they see is a business saying ‘me, me, me…’ all the time.

It’s time we started helping again. A business can only add value when it adds value. But I don’t see a lot of that around at the moment. I see businesses talking about themselves, why they’re different, and the long and impressive history they have.

Truth is, no one cares.

All your customer or client will ever care about is what you can do for them. How you can help.

So help. Make your website a resource. A guide. Make it a beacon along the way, that your clients can find, and use to help them meet their own goals and achieve their own dreams.

Throw a ton of free stuff at them. Fire off regular blog posts that help and reassure.

Empower your client.

Help them.

It’s time to get our Web presence back to what it should be. A helpful, empowering symbol of supreme customer service, as well as a powerful sales tool.

Once more then, with feeling…

Can I help you?

The 3 Tools I Can’t Run My Business Without

I’ve always been the type of person who likes the odd shortcut or two. There’s nothing better than finding a way to get things done quicker or more efficiently. A way to beat the system. And it’s even more fun when you find a way to just make your life a little smoother and a little more productive.

As a content marketer, if I didn’t have the following three tools on my radar, I’d sink. Two of them (the first two) are platforms that I use daily, the kind of sites that don’t need my password anymore. The third, Canva, is quickly becoming a favourite.

Check them out if you haven’t already. Let’’s get started with the Big One, the one that is literally helping me to live my life without feeling like a disorganized idiot.

Evernote

This has been around for a while now, and it has become an essential part of my existence. If I need to remember anything or keep any piece of information safe (forever) this service has my back.

I’ve learnt how to use it inside out, and the kind of tricks you can carry off (like emailing notes into Evernote, which is always useful) make it a fantastically versatile platform, even with the free version.

And guess what? I’m going to be a little troublesome here and point out that, no matter how genius Evernote is, it has an iOS app that really, really sucks. Clunky and slow, it just doesn’t feel right. I can’t talk for Android users, but I mainly use the Web version now, which says it all about iOS.

So that’s a service that has the world’s worst iPhone version, and still manages to help me live my life in a productive way.

In fact, if Evernote was human, I’d probably marry it.

Google Drive/Docs

These two platforms are invaluable to a content creator, someone who has to write many, many pieces of content and then ensure it is all organised. It’s vital for a business owner or freelancer too, because having a place to keep all your key documents safe matters.

I gave up on my MacBook hard drive months ago, because Google Drive keeps everything in one place. You can also use it to store photos too, as well as other files.

For  business, it simply means you can use it anywhere, bringing up a presentation on any computer, or dragging up a document on the train.

And if anyone ask you if your business is in ‘The cloud’, you can say yes. It’s the original Cloud platform for business really.

Canva

An interesting one. This is kind of like having a design studio at your fingertips. Imagine needing a new leaflet design and not knowing where to start. Now imagine getting that design for free, and it’s gorgeous too. Oh, and you can change it however you want, then download it and use it as your creation.

Now expand that to nearly every single design requirement a business could need, from flyers to Twitter headers, blog art and everything inbetween.

That’s Canva. I’ve only started using it recently, but it’s given me a great and eye-catching Twitter header, and helped to create the beginnings of a fantastic pitch deck.

It’s going to get even better too, the more I use it. I can feel it.


Those are the three tools I am using the most, one for organisation, one for content storage and management, and one for design. Try them out, they’ll change the way you run your business in some way.