Showit vs Squarespace Comparison: Which Is Better?

This is an in-depth post. If you need to, jump to a section by hitting one of the links below.

Right now there are over 600 million blogs online. That’s a lot of content. To stand out in that sea of words, you need to make sure you are on a blogging platform that gives you what you need. With that in mind, I’ve put together an in-depth comparison: Showit vs Squarespace.

By the end of the post, you’ll know which of these two will best suit the needs of your business, and be able to choose the right platform going forward.

What is Showit?

Showit Logo: With thanks to Showit.co

The Showit platform is an online Drag-and-Drop website builder that doesn’t require you to understand an ounce of code. If you can dream it, you can build it on Showit. It is great for Designers, Creatives, Photographers, Stylists, Bakers, Bloggers, Stationers, Realtors, Etc.

This tool allows you to create the look of your website or blog by dragging shapes, images, and text around without touching any code. This means you can create your own website using a simple drag and drop builder process.

This removes the steep learning curve that is found on so many different platforms. In fact, those who choose Showit see this versatility as one of the main reasons for using it.

It’s just for photographers, right?

In its early days, Showit was mainly focused on catering to the photography industry, but now it’s applicable to any business. It made sense right at the very start of it’s development that photographers might use it because it offered full creative control and design freedom. Freelance photographers, for example, could see it as a blank canvas. For this reason, creative entrepreneurs saw it as a ‘best fit’ solution’.

Showit vs Squarespace: Showit features

Showit Showit and Basic BlogShowit Advanced Blog
$19 per month$24 per month$34 per month
Showit website builderShowit website builder Showit website builder
Secure certificate (HTTPS) Secure certificate (HTTPS) Secure certificate (HTTPS)
Web hosting with 20 GB of storageWeb hosting with 20 GB of storage Web hosting with 20 GB of storage
Regular design backups every 10 minutes, kept for 7 daysRegular design backups every 10 minutes, kept for 7 days Regular design backups every 10 minutes, kept for 7 days
Ideal for light or beginning blogging and/or you have fewer than 50 posts to migrateIdeal for frequent blogging and/or you have more than 50 posts to migrate
Up to 10K blog visits per monthUp to 25K blog visits per month
Design your WordPress theme in ShowitDesign your WordPress theme in Showit
WP hosting by WP EngineWP hosting by WP Engine
Daily blog backups, stored for 30 daysDaily blog backups, stored for 30 days
Support for Showit blog design and preinstalled plugins. (Additional plugins are not permitted)Support for Showit blog design and custom WordPress plugins (including e-commerce plugins)
One WordPress userUnlimited WordPress users
Simple Blog Migration* (4-day turnaround, includes 50 posts, images, and comments from select platforms)Free advanced blog migration* (4-day turnaround, includes posts, images, comments, and WordPress plugins)
FTP & database access (Available upon request. Recommended only for advanced users with prior knowledge)
Thank you to Showit.co

Showit also runs ‘high traffic’ options for those Showit users with blogs that have 50k plus visitors a month.

One very attractive feature of the Showit platform is it’s WordPress integration. It allows you to achieve the perfect synergy between the beauty of Showit and the high level of blog functionality that WordPress offers. Showit says:


Even though Showit users blog on the WordPress platform, the blog is designed using Showit’s website builder and the blog will still live at the same domain as the Showit website for a seamless end-user experience.

This integration also allows for Showit users to use SEO plugins like Yoast for extra help optimizing their website for search engines.

Showit users will use the WordPress platform for blogging. WordPress is widely considered the best platform for blogging, and this integration allows Showit users to take advantage of the tools available in the WordPress eco-system.

Showit vs Squarespace: Showit website templates

There are 7 website template categories in the drop down menu on Showit. The categories are:

  • Blog
  • Coaching and Consulting
  • Free
  • Podcasts
  • Portrait photography
  • Wedding photography

Showit says that the categories are designed for ‘photographers and creatives’.

Most of you reading this post will be bloggers, so I’ve linked to the ‘blogger’ Showit template section here so you can see what is on offer. All the templates are high quality and highly visual. There is plenty here to help you make a beautiful site. In fact, you can check out Jenna Kutcher and her beautiful website made on Showit for an understanding of just how sleek and professional the results can be.

Showit vs Squarespace: Showit Website designer

The Showit website offers you the chance to get in touch with expert designers on the platform. The designers offer:

  • Custom website design
  • Template customization
  • Branding services
  • Hourly design services

Looking at the list of web designers, some of them have 13 years of Showit experience, so if you are truly stuck with your blog design, these guys can help out. They are also able to design landing pages and web pages individually. The Showit site outlines prices for these services too.

Showit vs Squarespace: Is Showit mobile friendly?

The above video walks you through how to make sure your canvas elements show up on mobile devices as well as desktop views. You may not want certain elements to show on mobile, for example, and as you can see from the video, you have complete control of this.

You can design a completely custom mobile site with a unique mobile experience alongside the desktop view. This is where you can make a responsive design that has a simpler feel. Bearing in mind that mobile users are much happier with less to scroll through, this is a great feature.

Showit vs Squarespace: Showit Customer support

While website and blog design can involve a steep learning curve, Showit seems to have taken care of it.

First up on the Showit platform is this video:

It’s pretty helpful and if you’re diving into Showit anytime soon, I suggest you sit through this first.

As if that wasn’t enough, you also have the option of completing a free online course inside the Showit website. There are 9 chapters/videos covering everything from canvases to contact forms, which is good news for bloggers who are dying to get their first blog post live quickly.

The whole thing is also offered in a more traditional ‘course’ format.

Squarespace logo: With thanks to 1000 Logos

Showit vs Squarespace: Squarespace features

PersonalBusinessBasic CommerceAdvanced Commerce
Core$16$26$35$54
Free custom domain
SSL SecurityYesYesYesYes
Unlimited bandwith and storageYesYesYesYes
SEO features for site visibilityYesYesYesYes
TemplatesYesYesYesYes
Contributors2UnlimitedUnlimitedUnlimited
Mobile-optimzed websitesYesYesYesYes
24/7 customer supportYesYesYesYes
Basic website metricsYesYesYesYes
Squarespace extensionsYesYesYesYes
Google emailYesYesYes
Premium integrations and blocksYesYesYes
Complete customisation with CSS and JavaScriptYesYesYes
Marketing
Advanced website analyticsYesYesYes
Up to $100 Google ad creditYesYesYes
Promotional pop-ups and bannersYesYesYes
Squarespace Video Studio appLimited accessFull accessFull accessFull access
Commerce
Fully-integrated E-CommerceYesYesYes
Transaction fees3%0%0%
Sell unlimited products YesYesYes
Accept donationsYesYesYes
Gift cardsYesYesYes
Point of saleYesYes
Customer accountsYesYes
Checkout on your domainYesYes
E-Commerce analyticsYesYes
Merchandising toolsYesYes
Products on InstagramYesYes
Abandoned cart recoveryYes
Sell subscriptionsYes
Advanced shippingYes
Advanced discountsYes
Commerce APIsYes
Limited availability labelsYesYes

Showit vs Squarespace: Squarespace website templates

There are 21 categories of website template on the Squarespace website. They are:

  • Marketing
  • Magazine
  • Design
  • Health and Beauty
  • Fashion
  • Restaurants
  • Personal and CV
  • Art
  • Interior Design
  • Music
  • Food
  • Education
  • Fitness
  • Travel
  • Photography
  • Jewelry
  • Gaming
  • Non-Profit
  • Politics
  • Technology
  • Consulting

They also ask you to submit a template type if you don’t see what you want in that list. So I did.

I typed in ‘Parenting’ and then I saw a number of questions about business goals and my position on my business journey. This part was quite reassuring. It made me think I was being offered some sort of bespoke service.

Then a number of templates were shown to me. All of them were attractive and sleek. To be clear here, I was very impressed with the sheer number of initial template options. In the end, you’re sure to find something that fits your business.

You can also drill down into blog templates, as well as commerce pages and one-page sites. Essentially, the Squarespace website is stacked with templates.

Note: I could not find any ‘Premium templates’ on the Squarespace website. I cannot guarantee there are none though.

Showit vs Squarespace: Squarespace Customer support

This is where Squarespace really shines. If you head to the Squarespace Help Center part of the Squarespace website you will find 22 topics containing guides written by the Squarespace team.

It’s impressive stuff. I dug into the guides a little and I can tell you that it is essentially a complete instruction manual. There is stuff not just on Squarespace, but also setting up a site/blog and growing it. The whole thing is a great option if you like sitting down and getting stuck into detailed written guides.

Then we get into the videos.

There are videos on using analytics too.

And plenty on marketing your site.

I gave up counting when I got to 130 videos. It’s a great effort by Squarespace to ensure that new users don’t feel overwhelmed. The videos are short, simple and easy to understand. There is even content on Google Analytics, which I was quite pleased to see.

Squarespace also offers webinars. These are live and allow you to speak to the Squarespace team. Again, these are pitched at everyone, so even if you have never created your own blog before the webinars are perfect for you.

Finally there are forums on the Squarespace website. These have literally thousands of entries. They cover many topics that would serve small business owners, such as SEO (making sure your site gets found on search engines), selling your services and editing images and videos.

Is Squarespace mobile friendly?

Squarespace says that it’s sites are mobile-responsive. On top of that, many of the templates have ‘mobile specific tweaks’ that allow for more creative freedom and an even better experience for small businesses. This aspect of mobile design is actually quite challenging for most people, but I’m happy to say that Squarespace make it fairly painless to differentiate between mobile and desktop version experiences.

I had a quick look at tweaking my own test website on Squarespace and it was very easy. I have next to zero technical skills and I could quite easily get around the issues.

The verdict

Let’s start by saying that both of these are two very different platforms, but they also both allow you to make a beautiful website.

The Showit designer offers much flexibility along with a solid amount of customer support so that you don’t feel like you’re drowning in tech.

However, even though Squarespace offers a little less flexibility in design choices, I cannot fault the volume of content it has on there to help users. If you put all of those modules, webinars and videos into a course you could charge thousands for it. It is truly comprehensive. And for a small business owner who is short on time, having everything (and more) they need in one place makes a big difference.

Showit make a big thing about their website designers. I respect that, because some of them are incredibly experienced and can easily create a bespoke site that suits your business perfectly. But it’s hard not to feel that Squarespace offers so much help that you can cut out the need for an expensive designer and pretty much get it done by yourself.

Both platforms offer drop down website builder operation, but I prefer Squarespace in this area. Maybe it is a little less intimidating. And I’m looking for ease of use and great customer support when I’m paying a subscription, not having to pay hundreds of dollars extra if I want a Premium look. You can get a great look for your site with the help on Squarespace, for the price of a subscription alone.

Both sites offer great mobile optimization, with Squarespace just edging out in front with the choices available when ‘tweaking’ the mobile version of your site.

To sum up…

I like Squarespace. Like I said, both services offer a lot, but Squarespace seems to be the best for a business owner. Also, and this is a weird little niggle, Showit seems to have plenty of beautiful templates and designer websites that kind of look the same.

In the end, Squarespace is quicker to use, simpler and has a ton of help. Also, the business plan on Squarespace offers a lot of features, for a relatively cost-effective outlay.

If you want complete freedom in design (and that isn’t painful for you) go for Showit. But for the busy business owner who just wants the site launched like, yesterday, Squarespace is the best option.

Personal Branding For Shy People

Let’s say that, about a year ago, you started your own little company. Let’s say that company quickly started to bring in some money, and you’re now standing on the verge of making some real revenue.

But there’s a problem.

You don’t ‘do’ personal branding. You hear a lot about personal branding, and the fact it demands all of that self-marketing stuff like networking and public speaking and it makes your flesh crawl. There is nothing wrong with networking and public speaking, but you just can’t bring yourself to do it.

It’s just not you.

If that’s what personal branding means, they can keep it. It’s for the birds.

But what if there is more to personal branding?

What if there is other stuff you can do, stuff that builds your personal brand without dragging you kicking and screaming out of your nice, cuddly comfort zone?

There are other things you can do, other techniques, actions and strategies that you can employ, all of which can help you build a brand that people engage with. And for the majority of these (those we will focus on in this post) you don’t even have to leave the house.

But first, I need to offer you a big and ugly caveat.

You can’t run away from personal branding

It needs to happen if you are a small to medium-sized company. You don’t have millions to spend on advertising and PR, so you have to develop your own brand, one that is about you, and one that is so damn exciting people want to talk to you and buy from you.

Unfortunately, that means that somewhere in the near future, you will have to exit that little comfort zone of yours. And that’s a by-product of success.

The more you use the following methods to build up a personal brand, the more urgent it will become that you have to start getting out there and talking to people. By all means, be introverted, but don’t expect to really hit the big time unless you have a face behind the following tried and tested ‘introverted’ personal branding techniques.

Got that? Good. Now, let’s get on with the personal branding techniques you can use if you don’t want to turn up to the party (yet).

Blogging

This is more important than ever. Blogging allows you to express yourself. That’s why the blog was invented. And there is still no better way to build up a body of work that builds up a brand. You can do it behind closed doors too, so you don’t have to show up to the party. Instead, you can brand yourself from your room or office, without having to get out there and meet people. That is a real possibility, and it is what a lot of people do.

Some graduate from this approach. Take Chris Brogan. The guy was writing blogs for years and then he started to be read, and people began to respect what he was writing about. He now shows up to the party every week, with public speaking and other appearances, including quite a few expert panels.

So blogging is perfect for that kind of personal branding that keeps the party from your door. Just be ready to show up to that party if you get to be any good at blogging.

Social Media

This is another way in which you can legitimise yourself and build that brand. You can create an entire business empire on social media (many have) and that is because it’s like bringing the party to your computer. Every minute of the day if you like.

Create value, communicate with others (in a grown-up away) and you’ll soon see social paying off for you. Beware though; it also carries the Chris Brogan effect.

Learning

One of the best ways to build a brand quietly and without your party dress on is through learning. The more you learn about your industry and the more you can pass that learning on to the people who read you and follow you, the better and bigger your brand will become.

So spend some of that alone time learning. Read other blogs, join forums (you can post on forums in your pyjamas, don’t worry) and generally become that expert that a good brand is built upon.


When it comes to personal branding, you don’t have to be at the party all day, every day. You don’t even have to leave the house. But remember that doing it alone is only the start of things, and sooner or later you will need to get your dancing shoes on, grab a cocktail, and network baby, network.

Tumbleweeds In Your Content Marketing?

Content marketing for your business can be a desperate thing during those early days. You can work your socks off cranking out post after post for months and find that only your mother and her friend have read them (or have pretended to).

You can tweet like you mean it for aeons and get nowhere. And you can literally waste a significant portion of your life on other platforms.

What if no one is reading your content? What can you do about a problem that is both frustrating and, frankly, quite embarrassing? We’re not talking about engagement here, as in comments and likes and so on. We’re talking about something really bad. Tumbleweed bad.

We’re talking about people not even viewing your content. No views, no traffic, nothing. Just a tumbleweed or two, and plenty of blood, sweat and tears.

So how do you get rid of those tumbleweeds? What can you possibly do to ensure that people come see what you do, before it’s too late?

Keep cranking out your stuff

This is the best advice I can give and possibly the worst to hear. Whatever you do and whatever you create content on, someone needs to know about it. But this kind of stuff does take time. I have had many, many clients who start to become impatient after they get no engagement even at the three-month stage. Sometimes they give up, only to find that if they had waited just a few days longer people would start to connect with their content. It happens.

Don’t ever give up. Set a routine where you create content on a daily basis. You can mix it up if you like. Create one video post a week, and three blog posts. Add daily social media content and leave it at that for a while. Test and see the response. If it isn’t working after three months, change it. I’m not going to mention Rome and how it was built but you get the picture.

Keep it relevant

This is especially crucial. When those readers eventually come calling they will be expecting relevant content. Prepare for this.

Find out what people in your industry are talking about right now, and then create content around that. The more you do this, the more your content will be seen as relevant and important. Keep the news and industry items dynamic and it will pay off in the long run.

Write more

I know the general industry consensus is now about writing amazing pieces that you would expect to be read in ten years time but that is not always the best approach. And it is really bad if all you’re seeing is tumbleweeds.

You need volume, and sometimes it is good to write 10-20 good pieces over a couple of weeks and get them out there, rather than just 5 stellar pieces. Get noticed first, and then get appreciated.

So, keep going. Keep it relevant and write as much as you can. Soon, that tumbleweed will be swept up in a storm of critical approval and appreciation.

And the best thing is, you’ll deserve it.

And for God’s sake, if you’re getting no comments, turn the comments feature off.

It’s Not The Content Marketing, It’s You

Recently, I’ve had many clients come to me and express concern over content marketing and the return on investment it will bring to them. These concerns range from the issue of having any return on investment at all; to how much money they’re going to get, right down to the last penny.

As this conversation is now a common one, my answer is becoming clearer and clearer:

Your company will only get a return on investment that is directly proportionate to the amount of effort put in.

If that sounds a little casual, I apologise.

It’s still true. The more work you put into the content, the better the results. So a client who comes to me and wants five blog posts over two months and expects 200 new subscribers by the third month is severely misguided. And so is the client who thinks she will get a good amount of traffic if she only ever posts once a week (she will, but it will take a lot of weeks).

The Internet is no longer the fun and exciting place it used to be. Instead, it’s monopolised and exploited. It is no longer a new frontier that anyone can claim with a little bit of hard work. If you want to have any impact at all with your content marketing, meaning traffic and return on investment, you need a full campaign that projects months and even years ahead.

What great content won’t do for you

You could have the best content in the world, but it will never, ever do any of the following things for you.

It won’t compensate for low frequency

If I wrote like Ernest Hemingway once a month for twelve months I still wouldn’t get a single iota of interest on my traffic. That’s because Google and everyone else who is involved in your traffic is only ever looking for volume.

No one would ever visit Disneyworld if it had just one ride.

The answer? Post often, and publish often

It won’t disguise the fact you don’t have a strategy

Some great pieces that are not connected, but are instead just random collections of thoughts vaguely linked to your industry, will not establish your presence or build engagement.

The answer? Settle on a theme or two, and then hammer those themes with good content.

It won’t bring you a sale the first time you do it (or the first five times)

This is a killer for most companies. They are convinced that a few good pieces of content will secure a sale, and bring that famous ROI. This doesn’t happen. We are talking about a series of high quality posts that are marketed well, not a few good posts.

It’s not the content marketing, it’s you

The fact is that anyone can write. Seriously, anyone can. But can your company write and add value in the long term? If it can’t, don’t bother with content marketing. It will never work for you.

Never.

When Blogging Gets Scary

If you are a blogger it can get quite scary if you’re just not delivering results.

It can feel like you’re in Blogging Hell. You have no audience, and your position is feeling decidedly shaky.

It may not seem like your fault that you’re in Blogging Hell. You may have tried your hardest to create posts that are exciting and memorable, not to mention ‘on message’. You may even have slaved away into the night to create a series of blog posts that you were certain would bring the blog some of that much-needed ‘authority’.

All to no avail. No one is listening, and no one cares.

Don’t give up. Think carefully about tackling the following three areas, and pretty soon you’ll have a blog that is found and engaged with. Don’t forget that blogging is one of the best ways to create an audience and to engage with that audience. Not to mention it’s good for making your brand grow.

Keep your word count sensible

Don’t go for huge blog posts that bore readers to tears. It used to be fashionable to create blog content that was ‘long-form’ (i.e. 1000 words and more). That has now died a horrible death. People don’t want this anymore. They want short and snappy. Keep it to a maximum of 550 words (or less, like this one) and you have readability. Any more than that and you have certain blog death.

Don’t do too much

There is a ton of bloggers out there right now who seem to think that they have to publish daily. By all means, if you’re the most interesting and engaging person in your field, do it every day. But if you’re not, keep it simple and blog a couple of times a week. Publish great stuff, but if you can’t do that every day, don’t go crazy over it. People will expect great content every day, and that is something only a highly qualified team can do.

Don’t be boring

If you hate your topic, stop writing. Stop right away. People can smell stale stuff, and if you’re obviously not interested in what you’re writing about, it will show. Get interested again if you have to by talking to clients and asking them what they want to see. Look at other topics and relate them to yours. Or curate content.

Go, create

Blogging should be fun and it should be easy. Keep it short, consistent and engaging, and you should be fine.

With Marketing, Lose Your Ego

Probably around 99% of companies out there are making the same mistake with their website and their content marketing in general. This mistake is costing them a lot of business, and the worst thing is it’s almost impossible to spot. In other words, it’s a silent killer. Before you know it, it’ll be responsible for a dead website, and a failing brand.

So what is this silent killer?

It’s simple. It’s your ego.

Too many companies, with their branding, and in their content marketing, talk about themselves. This can range from simple calls to action that seem almost spookily familiar and regular, to full-on puff posts that are entirely about them and their company.

Calls to action are getting weird

Calls to action have gotten out of control. Take a look around the Web at the moment. Find any company that has decided to ‘use’ calls to action and monitor them for a few days. You will soon spot them everywhere. They’ll be at the bottom of every blog post, or at the end of every video they post.

There’s nothing wrong with calls to action, as long as they are done infrequently and completely in context. But people are taking it too far. They feel that calls to action have to be on every piece of content they create. And it makes you sound like the worst kind of car salesman.

This is desperation writ large.

But it’s not the worst kind of egocentric behaviour out there right now.

Look at me

The worst kind of egocentric behaviour presents itself when a company decides to write about itself. This isn’t the About Us page by the way, because that is a perfectly legitimate place to write about you and your company. Instead, we’re talking about blog posts that simply fixate upon the company and its activities.

Some organisations still think it’s a good idea to talk about their workplace. They even pull together a blog post about their achievements, or their work with the latest clients. This used to work. Now, all you should be doing, at the very most, is creating a case study that is completely objective.

Sadly, some companies feel that they should talk entirely about their own virtues and their effectiveness, at the expense of any useful information on how the client benefited.

Tumbleweeds

That’s what you’ll see on your website if you continue to write about yourself. If you tweet about yourself and how you are running a company that is amazing, just watch those tumbleweeds roll by. If your Facebook page is full of images of the office and your people doing whacky things all day long, we’re talking tumbleweed city.

You need to get out of Dodge. Focus on creating content that does not mention you or your company at all. There is no need to do this anyway. It’s been done to death by large brands that have budgets that are ten times (if not thousands of times) bigger than yours. Differentiate yourself by being all about the customer, and you will then find your way.

The Web is changing. With content marketing, it is now all about the client and the customer. You are simply in the background. If you’re good at writing and creating stuff that helps the client or the customer, they will come to you for that help. But it may take a little while.

Until then, just be very patient.

And whatever you do, stop talking about yourself.

The Golden Ratio and content marketing

The original Golden Ratio has nothing to do with content marketing of course. In fact, it’s a very complex and mind-boggling mathematical concept (it features pretty heavily in the arts too). But the idea of a golden or ideal ratio in your content marketing does make sense.

At the extreme and negative end of the spectrum, content marketers just churn out pieces of content that are full of calls to action. This is wrong. In your content marketing, if readers and viewers are constantly being asked to find out more about (or to buy) your product or service they will give up before too long.

At the same time, and at the other end of the spectrum, there are some content marketers who are almost afraid to offer calls to action. This is when the content marketer thinks that their main aim is to just offer expertise and insight and then wait for the leads to flood in. This again is wrong.

There is a balance that can be struck. And that’s where the idea of a Golden Ratio comes in. Get the ratio right, the theory goes, and you should have a consistent stream of leads due to a perfect mix of insight and marketing.

How it works

Let us say that you create six pieces of content during the week. When I say content I mean written posts, as well as infographics, videos and so on. Content marketing can mean any of these things, and variety is important.

Of those six pieces, four of them should be curated. This means you have searched and found interesting content that is relevant to your audience and their needs. It means you are providing value to your audience.

Just one of the pieces of content you create should be entirely created by you. This is the expertise part, and if it is done well, it will complement the four pieces of content you have curated.

The final piece of content should be completely sales related. This could be a press release about your company, or a sales letter, or a presentation. It could be a video about your product perhaps.

Why does this work? You’re pushing out leadership, through curated content and the content you have created yourself, but at the same time you’re also injecting a bit of sales into the mix. It’s the right balance, and it’s the Golden Ratio.

So that’s four pieces of curated content, one piece you made yourself, and one sales piece. That works out at 4:1:1 as a ratio. As a Golden Ratio, that is.

Scale it up by all means, but keep that Golden Ratio in mind, and you’ll soon gain content marketing traction.

Content Marketing And The Golden Ratio

The original Golden Ratio has nothing to do with content marketing of course. In fact, it’s a very complex and mind-boggling mathematical concept (it features pretty heavily in the arts too). But the idea of a golden or ideal ratio in your content marketing does make sense.

At the extreme and negative end of the spectrum, content marketers just churn out pieces of content that are full of calls to action. This is wrong. In your content marketing, if readers and viewers are constantly being asked to find out more about (or to buy) your product or service they will give up before too long.

At the same time, and at the other end of the spectrum, there are some content marketers who are almost afraid to offer calls to action. This is when the content marketer thinks that their main aim is to just offer expertise and insight and then wait for the leads to flood in. This again is wrong.

There is a balance that can be struck. And that’s where the idea of a Golden Ratio comes in. Get the ratio right, the theory goes, and you should have a consistent stream of leads due to a perfect mix of insight and marketing.

How it works

Let us say that you create six pieces of content during the week. When I say content I mean written posts, as well as infographics, videos and so on. Content marketing can mean any of these things, and variety is important.

Of those six pieces, four of them should be curated. This means you have searched and found interesting content that is relevant to your audience and their needs. It means you are providing value to your audience.

Just one of the pieces of content you create should be entirely created by you. This is the expertise part, and if it is done well, it will complement the four pieces of content you have curated.

The final piece of content should be completely sales related. This could be a press release about your company, or a sales letter, or a presentation. It could be a video about your product perhaps.

Why does this work? You’re pushing out leadership, through curated content and the content you have created yourself, but at the same time you’re also injecting a bit of sales into the mix. It’s the right balance, and it’s the Golden Ratio.

So that’s four pieces of curated content, one piece you made yourself, and one sales piece. That works out at 4:1:1 as a ratio. As a Golden Ratio, that is.

Scale it up by all means, but keep that Golden Ratio in mind, and you’ll soon gain content marketing traction.

How To Make Your Next Blog Post Your Best

If you are considering writing a blog post for your business, or hiring someone else to do it for you, there are a number of things you need to ensure are present and correct. While there may be no ‘magic formula’ for a great blog post, there is certainly a set of key elements that should ensure the post is enjoyed when it gets read.

This is vital stuff. People can spend hours on writing blog posts, so it is practically criminal to write posts that just don’t cut the mustard. Take into account the following the next time you feel like compiling your thoughts.

  • Your first essential if you are to make your next blog post a great one is to include meaningful bullet points. This means ensuring that the bullets you include look right and seem natural. Bullet points help to break up a page, and make it more readable, but don’t just use them because of this. Instead, find a way to chunk your information meaningfully with natural bullets.
  • Always have some imagery, the more arresting the better. Any blog post these days that doesn’t have an image or two attached to it is certainly looking at a low view count, and that isn’t good. Choose images that you know will either resonate with your audience or are different enough to stop people in their tracks. Remember there are literally millions of blog posts out there right now. How can you get someone’s attention instantly?
  • Finally, write well. Really well. There may be millions of blog posts out there, but a good proportion of them are really badly written. This means that you have a huge competitive advantage if you are able to craft good blog posts that are written by what looks like a grown-up. It makes a huge difference, even when it comes to something small like checking your spelling.

The 3 essentials outlined above should ensure that your blog posts start picking up traction. Focus on this level of quality, and you are already better than at least 75% of what is out there.